Using the internet can be highly profitable… if you know what you are doing.
What business wouldn’t want to get their hands on loads of customers eager to bring referrals to them?
In today’s message, I am going to share a few idea which may seem quite simple, but they really do work.
Here are four ways to not only advise your prospect, but also delight them throughout the sales process and lay the foundation for future referrals and more business.
1) Demonstrate that you’re an active listener.
With each call during the sales process, provide a recap of what you’ve previously learned. The beginning of each conversation should be all about restating where the prospect is now and the insights you’ve gleaned from your earlier conversations. This includes what challenges you’ve discovered that your prospect has.
2) Be a helper and suggest ways to achieve their goals.
Craft a customized presentation that connects your prospect’s goals and challenges to your offering, and shows exactly how they’ll benefit with your service. Customization means more than simply slapping the prospect company’s logo on the first slide in a generic PowerPoint presentation.
To customize a sales presentation:
- Clearly explain your buyer’s unique challenge. This also sets you up to uniquely position your product as the solution.
- Include pros and cons of different solution options.
- Use the same language your prospect uses. For example, if they refer to their customers as “clients,” use that same terminology.
- Explain to your prospect the resources that are available to them after they become a customer.
3) Make helpful recommendations that don’t 100% relate to your product.
Did you find overlooked detail that is contributing to their challenges? Do you see a quick win for their challenge they can implement without your product? These are all small details that add up big in building trust with a prospect.
4) Confirm budget, authority, and timeline on your prospect’s terms, not yours.
Based on what it takes to set up their account and implement your solution, work backwards to determine when your prospect should sign your contract — even if it’s not your ideal timeline. You should always make sure your timeline is built around your prospect’s needs, not yours.
Inbound salespeople need to take the experience that Marketing created for that lead and continue it through the sales cycle.
As always, a little scary but pretty straight forward, right?!!
If you are still not clear how to manage your content messaging strategy and how it can be used to drive more traffic, create more selling opportunities to generate more revenue, what’s holding you back?
Our M2 team has helped hundreds of business owners, entrepreneurs and decision makers just like you to design, develop & deploy highly effective digital growth strategies for over 11 years.
We are here to help you grow!!
Contact us today to receive your FREE Digital Footprint Analysis Report – 800-234-1522 or[email protected]