From No Website to a Lead-Generating Local Powerhouse in Chattanooga
Client: HMG Construction
Industry: Home Services (Plumbing, Electrical, Restoration)
Location: Chattanooga, TN
Services Used: Website Design, Local SEO, Conversion Rate Optimization, Drip Campaign Automation, Google Local Service Ads
The Challenge: A Great Business with Zero Digital Footprint
When HMG Construction came to us, they had no website and were missing out on local leads actively searching for home repair, plumbing, and electrical services. With no online visibility or reputation management, they needed a fast, full-service solution to get found online and start generating leads immediately.
Our Approach
1. Website Development + Conversion Optimization
We built a fully responsive, SEO-optimized website with:
- Clear CTAs across service pages
- Fast-loading design with mobile-first layout
- Trust signals (before/after images, testimonials, certifications)
- Multiple contact points: quote forms, phone buttons, service request forms
2. Local SEO to Get Leads Flowing
As soon as the website was live, we launched a Chattanooga-focused SEO campaign, including:
- Google Business Profile setup + optimization
- Service area pages targeting suburbs and neighborhoods
- On-page keyword optimization for terms like “plumber Chattanooga,” “electrical repair,” and “home restoration services”
- Local citations and reputation management
3. Automated Drip Campaigns
To make sure no lead went cold, we created a follow-up workflow with email and SMS automations:
- Instant lead acknowledgement
- 3-day and 7-day follow-up reminders
- Service education emails to build trust
- Appointment nudges and review requests
4. Google Local Services Ads (LSA)
We launched and managed a high-performing Local Services Ads campaign, which helped HMG:
- Show up at the top of Google for service-related searches
- Earn Google’s “Google Guaranteed” badge
- Capture verified leads from homeowners in urgent need of repairs
The Results
Key Outcomes
- Local search visibility increased rapidly
- Lead volume has grown steadily
- Calls and form submissions now consistent
- LSA campaign delivering high-quality leads
- Drip campaigns keeping leads engaged
- New jobs booked within first weeks online
“We’re getting calls, booking jobs, and showing up where it matters. The team at M2 really knows how to bring in leads. We’re thrilled with the results so far.”
– Tyler Michael – Owner of HMG Construction
Need to Get Online Fast—and Start Getting Leads Immediately?
Whether you’re starting from scratch or need a stronger digital game plan, M2 can help you build a lead engine that works.
