A Vintage Brand with a Modern Digital Strategy That Delivers Nationwide Growth
Client: Holiday Gift Check Program
Industry: Corporate Gifts / Seasonal Vouchers
Location: Nationwide
Services Used: Website Design, SEO, Google & Bing Ads, Email Campaign Design, Ongoing Optimization
The Challenge: Seasonal Business, Limited Window, National Reach
Holiday Gift Check Program needed a digital partner who could build and manage a high-performing marketing system that could scale during their seasonal peaks—especially around Thanksgiving and Christmas. The brand’s visual identity is nostalgic and vintage, and while the website needed technical upgrades, the look and feel had to remain authentic. On top of that, they needed nationwide reach, tight PPC control, and coordinated email follow-ups to support large seasonal sales volumes.
Our Approach
1. Website Design with Brand Preservation
We redesigned their website with performance in mind while honoring the brand’s beloved vintage aesthetic. We improved load speed, navigation, and mobile responsiveness without compromising on the classic look and feel.
2. Nationwide SEO Strategy
We optimized the website to rank for high-volume, transactional keywords nationwide, such as:
- “Holiday gift checks”
- “Turkey gift certificates”
- “Ham gift checks for employees”
- “Corporate holiday gift programs”
Our SEO strategy included:
- Page speed & mobile fixes
- Meta tag optimization
- Internal linking strategy
- High-authority backlink development
- Blog content creation for seasonal queries
3. High-Performance Google & Bing Ad Campaigns
With a limited seasonal sales window, timing and precision are everything. We created and managed:
- Google Search Ads with holiday gift-related keywords
- Bing Ads for overlooked but high-converting traffic
- Landing page A/B tests
- Real-time budget and bid adjustments to match daily demand
- High ads spend management during peak months (Nov–Dec)
4. Email Campaign Design
To help the client stay top-of-mind and convert returning buyers, we created custom email templates that matched their branding and aligned with their seasonal messaging strategy.
- Mobile-optimized designs
- Holiday themes and countdown offers
- Reorder reminders and fulfillment updates
5. Continuous Improvement & Collaboration
Throughout the season, our team is on high alert. We:
- Monitor ad performance daily
- Adjust bids and budgets in real time
- Ensure product availability aligns with campaign pushes
- Hold review calls pre- and post-season to plan and improve
Results
Year-over-Year Wins
- Improved nationwide search visibility
- PPC ROAS consistently exceeds goal
- Email open rates well above industry average
- Seamless peak-season performance
- Client satisfaction and retention for multiple years
“I would highly recommend M2 for website design, SEO, paid ads and general digital media needs to improve your business footprint and increase your sales!”
– Mary Ann Avery – Marketing Director for Holiday Gift Check Program
Have a Seasonal Business? Don’t Waste a Second of Your Peak
We’ll help you prepare, launch, and optimize your digital strategy so you hit your numbers—year after year.
