Recycled Rubber Products - M2 Digital Media Group

From Website Refresh to Market Domination: A Full-Funnel Strategy Built for Growth

Client: Recycled Rubber Products
Industry: Manufacturing / Landscaping Supplies
Location: Chicagoland Area
Services Used: Web Design, SEO, Local SEO, Google Ads, Facebook Ads, CRO, Lead Generation, Cart Recovery, Monthly Optimization

The Challenge

Recycled Rubber Products, a leading manufacturer and distributor of rubber mulch products, needed more than just a better website—they needed a complete digital strategy to convert traffic into leads, boost local visibility, and scale their revenue.

Their existing site lacked modern design best practices, had no real conversion optimization in place, and wasn’t taking full advantage of organic or paid search channels.

Our Approach: Full-Funnel Digital Transformation

1. Website Design + Conversion Rate Optimization (CRO)

We began by updating the structure and design of the website to guide visitors toward action. Key enhancements included:

Clear calls-to-action above the fold
Streamlined product pages for better user experience
Mobile responsiveness
On-site quote form placement
Trust-building elements like certifications, reviews, and FAQs
Abandoned Cart Recovery Campaign: We implemented an automated email system that follows up with users who start but don’t complete a purchase, helping recapture lost sales and improve ROI on traffic.

2. Search Engine Optimization (SEO)

We tackled the site’s organic search performance by:

Optimizing product, category, and location pages
Conducting in-depth keyword research focused on rubber mulch, playground mulch, and landscape mulch terms
Improving technical SEO (page speed, mobile usability, schema markup)
Building a targeted internal linking structure
Creating blog content and service page expansions

3. Local SEO Campaign to Dominate Chicagoland

We launched a hyper-local SEO campaign focused on dominating search results in the greater Chicagoland area:

Full optimization of the Google Business Profile
Citations and local directory management
Service area landing pages targeting suburbs and metro areas
Review generation strategies
Local map pack optimization

4. Multi-Channel Paid Advertising

With the foundation in place, we launched an integrated Google Ads strategy, including:

Search Ads for high-buying-intent keywords
Google Shopping Ads for individual product SKUs
Display Ads to retarget past visitors and expand reach

We also layered in a Facebook Ads campaign to drive awareness and reach B2B audiences across landscaping and municipal markets.

5. Lead Generation + Ongoing Optimization

From the start, our focus has been simple: get more qualified leads. We built custom lead tracking dashboards, tied form submissions and calls into CRM tools, and review all campaign metrics monthly with the client.

During our monthly strategy calls, we analyze:

Keyword and ad performance
Form submissions and lead quality
Conversion rates by device and source
Budget allocations
Growth opportunities by geography or product line

The Results (So Far)

Massive improvement in qualified leads from both organic and paid channels
Dominant presence in local search across the Chicagoland market
Increased quote requests and sales team engagement
Year-over-year growth in traffic, conversions, and market visibility

Final Thoughts

Recycled Rubber Products is a prime example of what happens when you align great strategy with ongoing optimization and communication. From backend improvements to front-end visibility, our partnership continues to deliver measurable results—and we’re just getting started.

“Thank you M2DMG! After years of searching for a dependable and skilled marketing partner, we finally found exactly what we needed in M2DMG. From the very beginning, the team at M2DMG has exceeded our expectations. You’ve helped us transition seamlessly from relying solely on organic marketing to implementing highly effective PPC strategies across both Google, Facebook and more .

The transformation of our website was not only smooth but also elevated our brand presence with a polished, professional look that truly reflects who we are. We wanted more of a presence locally and you paid attention to each detail. Your attention to detail and creative insight have made a measurable impact on our business performance. Thank you so much for listening.

What stands out most is your exceptional communication. Every call and email is met with prompt, thoughtful responses—something that’s increasingly rare and deeply appreciated. Your dedication, drive, and integrity are evident in everything you do.

Thank you for being a true partner in our growth. We’re grateful for your continued support and excited about the road ahead. We look forward to many more years of success together. Thank you again and again.”

– May Huizinga, Owner Recycled Rubber Products