Have you ever struggled to find value with your “Email Marketing” strategy…?
Establishing meaningful relationships with influencers comes with the territory, right?!!
At M2 Digital Media Group, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.
Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people from Fortune 500 down to the middle markets.
So, Today I am sharing my “Top Ten” best tips for emailing
10 Tips for Emailing Really Busy People
1) Research them.
Don’t make assumptions about the person you’re emailing. Instead, take time to research who they are, what they care about, any organizations or interests you have in common, and what they do for fun outside of work. This type of careful research will afford you many more opportunities to build a connection with them — a connection that’ll get you noticed in a crowded inbox.
2) Perfect the subject line.
Don’t over-think this one. Simplicity wins every time when it comes to reach out subject lines. Avoid potentially spammy or misleading subject lines like, “5 Reasons Why You’ll Want to Read This Post” or “The Best Decision You’ll Make Today.” There’s no quicker way to make sure your emails will never be replied to, than to make your recipient feel like they’ve been tricked into opening them. Instead, use a subject line that instills curiousity, makes an instant connection, or clearly provides value to your recipient. you’ve already won half of the battle.
3) Establish relevance.
If your busy recipient isn’t 100% relevant to what you’re reaching out about, pause and reconsider whether you should actually be sending them a message. In order to get them interested in what you have to say, it’s your job to clearly articulate why you’re reaching out in the first place.
4) Identify and build a connection.
When seeking to build a connection with someone new, your natural goal is to make them care about you, and want to proactively help what you’re doing. The best way to get someone to care about you is to show them that you clearly care about them first. While the adage of “respect must be earned” has been debated time and time again, it goes without saying that the quickest way to win someone over is by first showing them how much you’re invested in the relationship.
5) Make them like you.
This may seem like an obvious one, but if your goal is to get someone who you don’t have a strong connection with to take action on your behalf, you’re going to need them to like you.
Place yourself in their shoes and imagine the sheer number of superficial requests and demands that are constantly placed on their time. How do you stand a chance of making an impact if they don’t at least admire your approach?
6) Inspire reciprocity.
Before you hit send on your email, pause and reflect on exactly how you’re providing value to them, first. If you’re asking for a favor, reaching out with a business opportunity, or seeking to build a long-term relationship, you’ll need to start out by doing something meaningful for them.
People will help if they owe you for something you did in the past to advance their goals. That’s the rule of reciprocity.
7) Convey your authority.
We tend to gravitate toward authoritative figures — it’s simple human nature. It explains why your podcast interview with Tim Ferriss significantly outperformed your episode without any guests at all. It’s the reason why marketers like Neil Patel can land consulting gigs with Google and Amazon, while the majority of other freelance marketers looking to work with name brands get turned away.
Naturally, you don’t want to lead your email by gloating about yourself, but your accomplishments — and the authority that comes with them — will be of great use in opening a line of communication.
8) Use an appropriate voice and tone.
The same principle of speaking to your audience the way they want to be spoken to, applies with emailing busy people. Write your email in a tone that will resonate with your recipient. This can be difficult without having already formed a relationship, but reviewing the voice and tone they use on their social platforms and within their writing, should give you some helpful insights.
9) Include a very specific ask.
When I reach out to brands and influencers, I’m always careful to make very clear, exactly what I’m asking for. Assuming you’ve already established relevance and laid the foundation for a connection with your recipient, keep in mind that someone who’s extremely strapped for time doesn’t want to spend more of their precious time trying to determine the point of your email.
10) Show your appreciation.
Amongst the least successful reach out emails I’ve received from people seeking business advice on my website, are the ones that say things like, “I’ll be waiting for your reply,” and “I’m looking forward to your prompt advice.” It’s not that I’m unwilling to help, rather that I don’t feel they’ll truly appreciate any of the time I do take out of my day to offer thoughtful insights. I get excited to help when I feel like I could possibly make a difference, not when I feel that I’m being strong-armed into abiding by someone’s demand for my time.
Use this principle within your own reach out emails to guide the direction of your request. There’s a huge difference in perception that can be created by including a quick note expressing how thankful you are for their time.
Pretty Straight forward, right?!!
Just remember – It is all the little “things” which truly make you and your business successful.
If you have questions regarding your 2016 marketing initiatives, JUST ASK..!!
We would be happy to help!
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